7 website optimization techniques you need to be using
Your website is your most powerful conversion tool. But if it isn't optimized correctly, you may be pouring hundreds, perhaps thousands, of dollars into maintaining it each year with very little ROI.
The right website optimization strategies help you transform your website into a conversion powerhouse that brings in leads, entices them to explore your site, and eventually convinces them to become loyal, paying customers.
Use these seven effective website optimization techniques to create a better user experience (UX) for your visitors—and increase your chances of converting them into satisfied customers.
Understand what drives your users
Use heatmaps and recordings to understand your users and what's driving them
Optimize content for readers and search engines
Follow SEO best practices and formatting rules to make your content scannable to people and machines
Establish content authority
Create pillar pages and topic clusters to provide relevant, high-quality content that builds trust
Perfect your site's technical SEO
Monitor and improve your Core Web Vitals to ensure your site performs at its best
Improve UX to boost conversions
Explore which elements of your pages and which stages of your conversion funnel are most—and least—effective.
Listen to actual website visitors
Use surveys and feedback to capture voice-of-the-customer insights and understand customer needs
Constantly analyse the user experience
Stay on top of key UX metrics with dashboards and use A/B testing for continuous improvement Use the above website optimization techniques to combat the 7 enemies of optimized websites:
Published
August 13, 2024
Written By
Malakh Jibril
Reading Time
8 Min
Contents
1.
What drives your users
2.
Optimize content Establish content authority
3.
Technical SEO
4.
Actual website visitors
5.
Constantly analyse
ABOUT THE AUTHOR
Malakh Jibril
Brand Consultant
I work with small companies, helping start-ups to launch and get off the ground. I have also worked with well-established SME's helping them to develop brand and or move into new markets and overseas. I have built, trained and monetised digital departments within agencies. I have also re-organised the marketing functions within a business building in-house agency style communications teams.
Get Obrive’s, monthly round-up of reads informed by the science of human understanding.
More on BEHAVIOUR CHANGE
